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> What Is SEO? > Ecommerce SEO: How To Increase Traffic To Your Store

Let me ask you a question:

What’s the difference between a successful e-commerce store and one that barely breaks even every month?

It’s not the range of products it offers.

It’s not the quality of its design either.

It’s the way it attracts qualified traffic at scale .

From all the available marketing channels an e-commerce site owner has, SEO is on a completely different level.

Here’s why:

Once you get your website to rank consistently, you can guarantee consistent sales for the long-term-

Ecommerce SEO is difficult and there’s a lot you need to do right to make your website stand out in Google’s search results.

Plus most people go about ecommerce SEO the wrong way by picking keywords with high search volumes.

So I am going to teach you everything there is about ecommerce SEO to take your store from the bottom, to the top of the search engines.

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While other ecommerce SEO guides focus on the theory, I am going to tell you everything you need to know and how to do it.

This means I will show you only what matters. There will be no fluff in this guide, only applicable, 100% field-tested tactics that work .

These are the same tactics my team and I have personally implemented for my ecommerce clients .

I have heard people say that SEO doesn’t apply to ecommerce and that Google will naturally pick them up and bring in new traffic.

This simply isn’t true.

Because if your competition are optimizing their websites and you’re not – the result?

They’re taking ALL your traffic and customers and having put a number of my clients competitors out of business – you ignore SEO at your own peril.

Simply put if you’re not taking ecommerce SEO seriously- you’re losing money. Period.

However, It’s not just the traffic you should care about. Traffic on its own doesn’t necessarily translate into sales – I’m sure many of you can vouch for this.

It’s the money that people spend with you that makes SEO so important.

Let’s think about that for a second.

Say you wanted to rank #1 for the keyword “ gymnastic rings ” According to Ahrefs , that keyword has 3,700 searches a month in the United States.

Ranking #1 would result in an extra 2,100 visitors per month.

Assuming that 5% of that traffic converted, you’d make 105 sales a month . If each sale was worth $25 to you, you could generate $2,625 .

That’d represent $31,500 worth of sales a year for one keyword and one product alone!

The keyword “gymnastic rings” is a short-tail word, however. If you sold many types of gymnastic rings, you could use that keyword as your category.

Note that this behavior of the T channel is qualitatively identical to that of the Na + channel underlying conventional action potentials, with several quantitative differences. These are:

This last point means that it is only conventional action potentials that convey the information relayed to cortex.

Figure 3: Various properties of the low threshold Ca spike; redrawn from (Sherman and Guillery, 2006). A,B: Intracellular recording of a relay cell from the lateral geniculate nucleus of a cat in vitro. At an initial membrane potential of -59 mV, I is inactivated and thus the cell responds in tonic mode (A). Here, the response to a depolarizing 0.3 nA current injection is a steady stream of unitary action potentials. At an initial membrane potential of -70 mV, I is de-inactivated and thus the cell responds in Stuart Weitzman Mostly Embossed Leather Sandals Sale 100% Original Buy Cheap Hot Sale Discount Fake Best Place Free Shipping Cheapest Price KCrMQ3X
mode (B). Now, the very same current injection activates the low threshold Ca spike, which in turn activates, in this case, a burst of 8 conventional action potentials. C: Initial response of cell in A,B to various levels of current injection from different initial membrane potentials. At levels that inactivate I and produce tonic firing (-47 mV and -59 mV), a fairly linear relationship ensues. At levels that de-inactivate I and produce burst firing (-77 mV and -83 mV), a nonlinear relationship in the form of a step function is seen at low stimulus intensities.

The real significance of T channel behavior is shown in the figure. That is, the low threshold Ca 2+ spike is sufficiently large (typically 25-40 mV) to activate a transient, high frequency burst of conventional action potentials. If the relay cell is relatively depolarized for \geq 100 msec (panel A), T channels are inactivated and play no role in neuronal responses. Now, a depolarizing current pulse (or EPSP ) directly activates a series of unitary action potentials for as long as the input remains suprathreshold; this is the tonic mode of firing . However, if the same cell is sufficiently hyperpolarized for \geq 100 msec (panel B), T channels are de-inactivated and primed for action. Now, the very same depolarizing pulse (or EPSP) activates the low threshold Ca 2+ spike, which in turn, activates a burst of 2-10 action potentials; this is the burst mode of firing . Note that the very same input (or EPSP) results in a very different message relayed to cortex, depending on the recent voltage history of the relay cell. Note also that, because of the slow kinetics of the inactivation gate, a polarization change must be sustained for roughly \geq 100 msec to change the inactivation state and affect a switch between firing modes.

Panel C shows some of the consequences of the tonic versus burst firing modes (Sherman, 1996, 2001; Sherman and Guillery, 2006). Because tonic firing represents a direct link between an input depolarization or EPSP, the larger the depolarization, the greater the response. There is thus a fairly linear input/output relationship during tonic firing. In contrast, burst firing represents an indirect link between the input EPSP and action potential generation, the link being the low threshold Ca 2+ spike; because this is all-or-none, meaning that a larger EPSP does not evoke a larger low threshold Ca 2+ spike, this input/output relationship is decidedly nonlinear, approximating a step function.

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